WWWorld.ru · Темы дня · Разделы дня · Интересы дня · 2012 · Свежие новости

Хабы: Социальные сети и сообщества, Интернет-реклама, Блог компании Ascensio System Когда мы рассказывали о нашей системе переводов, нас попросили написать и о том, как идет продвижение TeamLab, в особенности, на зарубежные рынки. Сегодня попробуем. Были и взлеты и падения, шли очень часто методом проб и ошибок, но любой опыт бесценен, вот им и поделимся, может, кому пригодится. Не будем писать умных, и уже ставших банальными, советов про SEO, Adwords и прочее, постараемся быть по максимуму конкретными. Итак, выжимка из основных методов привлечения новых пользователей и укрепления лояльности уже существующих, которые успешно срабатывают для нашего проекта и по сей день: Читать дальше → habrahabr.ru »

(Reuters) - Last year, the buzzword in e-commerce was Groupon Inc and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts. Reuters: Internet News »

(Reuters) - Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York's Times Square and does nothing but play video games for at least an hour or two a day. Reuters: Internet News »

The cola wars are escalating on the social-media front. With its launch [of] Pepsi Pulse, a pop culture destination on Pepsi.com, the snack-food giant aims to be a major player in conversations on Facebook, Twitter and other social sites such as Pinterest. Rival Coca-Cola is partnering with social-music site Spotify to add fizz to its own online presence. Spotify's music-streaming player will be integrated into Coke's 41-million strong Facebook page. Also in the works: a Coke app on Spotify's service. Pepsi and Coke are among a multitude of companies buying into social media's ability to strengthen their brands. Consumers are 55% more likely to recall ads that include social-media components than non-social ads, according to a 2011 Nielsen survey. "Consumers are incredibly empowered, and what used to work to get their attention now needs a bit more thoughtfulness," says Brian Solis, principal analyst at the Altimeter Group and author of The End of Business as Usual. Ads in TV and print remain part of their plans, but both are looking for more interactive engagement with consumers. "The future of branding now comes down to experiences more than ever," Solis says. Pepsi Pulse will host a real-time top 10 pop culture ranking, and regular chances for consumers to connect with celebrities. Singer Nicki Minaj, for example, might urge fans to share pictures of their alter egos to create an online photo album, says Shiv Singh, global head of digital for PepsiCo Beverages. Use of the Twitter hashtags "#LiveForNow" and "#Now" would reflect Pepsi's new "Live for Now" campaign theme. Those celebrity challenges, expected to occur as often as weekly, "are all about inspiring and getting consumers to live in the now," Singh says. "This is about integrating into pop culture in a meaningful way." Pepsi has enlisted social-media optimization company SocialFlow to do the real-time analysis of... newsfactor.com »

In the heyday of television, networks and advertisers craved the hottest TV shows, those capable of producing "water cooler" conversation the next morning. My, how times have changed in the digital era. "The water cooler used to be the next day, now it's while the show is going on," says Greg Kahn, executive vice president of ad-buying firm Optimedia. For a small but very influential segment of the TV audience, the notion of passive viewing has changed dramatically. Now, as the networks prepare to unveil their fall lineups and make ad deals for the coming season, "social" TV viewing is a key component of what they will be touting. (NBC and Fox will be the first to present to advertisers, on May 14.) Posting comments about TV shows on Twitter, Facebook and other social platforms grew 146% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. "If you had to hire a marketing company to get 1 million people to talk about your show, I don't know what it would cost," he says. "Here it happens organically." Rick Haskins, executive vice president of the CW network, says fans don't tweet during the commercials. "They jump when there's an OMG (oh my God) moment, when something happens on the show. That's when we see the spikes." Kahn says he'd much rather have his ads in a show with 2 million active online followers, vs. a show with little online social interaction. "If they're more engaged with the show, they'll be more engaged with the advertisement," he says. The most discussed shows online tend to be the live events -- such as Fox's American Idol, ABC's Dancing with the Stars, NBC's The Voice and sports and award shows. Scripted series gear toward animated favorites such as Fox's The Simpsons and Family... newsfactor.com »

In the heyday of television, networks and advertisers craved the hottest TV shows, those capable of producing "water cooler" conversation the next morning. My, how times have changed in the digital era. "The water cooler used to be the next day, now it's while the show is going on," says Greg Kahn, executive vice president of ad-buying firm Optimedia. For a small but very influential segment of the TV audience, the notion of passive viewing has changed dramatically. Now, as the networks prepare to unveil their fall lineups and make ad deals for the coming season, "social" TV viewing is a key component of what they will be touting. (NBC and Fox will be the first to present to advertisers, on May 14.) Posting comments about TV shows on Twitter, Facebook and other social platforms grew 146% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. "If you had to hire a marketing company to get 1 million people to talk about your show, I don't know what it would cost," he says. "Here it happens organically." Rick Haskins, executive vice president of the CW network, says fans don't tweet during the commercials. "They jump when there's an OMG (oh my God) moment, when something happens on the show. That's when we see the spikes." Kahn says he'd much rather have his ads in a show with 2 million active online followers, vs. a show with little online social interaction. "If they're more engaged with the show, they'll be more engaged with the advertisement," he says. The most discussed shows online tend to be the live events -- such as Fox's American Idol, ABC's Dancing with the Stars, NBC's The Voice and sports and award shows. Scripted series gear toward animated favorites such as Fox's The Simpsons and Family... newsfactor.com »

SINGAPORE (Reuters) - Nestle, purveyor of the decades-old KitKat snack, has launched an app it says addresses a growing problem among young social media users - giving them a break from the stress of posting updates by doing it for them. Reuters: Internet News »

Salesforce.com hopes to cozy up with the government with its latest solution: Government Cloud. The customer relations management cloud computing company rolled out its latest product to help government hasten its move to the so-called social era. As its name suggests, Government Cloud is designed for the unique -- and the social -- needs of government agencies. The customized Software-as-a-Service product will offer dedicated, multi-tenant instances of Salesforce.com's cloud infrastructure. That approach paves the way for U.S. federal, state, and local agencies to deploy the latest social and mobile technologies in compliance with Federal Information Security Management Act requirements. "The bureaucracy of legacy government IT is preventing agencies from embracing innovative technologies that deliver immediate value," said Vivek Kundra, executive vice president of emerging markets at Salesforce.com. "We must end the era where government spends millions of dollars and waits years for IT projects that never work." Welcoming CRM? Salesforce.com is making a bold move with its Government Cloud. Certainly, government agencies are not known for strong customer service. But will governments invest in the technology it takes to meet the demands of customers who are increasingly used to social and mobile customer service? That's what we asked Rob Enderle, principal analyst at the Enderle Group. "The difficulty with government is the lack of funding right now to make changes. Right now, a lot of the agencies are just treading water," Enderle said. "Having said that, probably the only way government agencies can do deployments right now is through some sort of Software-as-a-Service capability. From that perspective, this solution is well timed." As Enderle sees it, a social and mobile CRM solution in the government would drive higher citizen satisfaction rates and could streamline customer service. Still, he said, getting the government to implement CRM would be an amazing accomplishment. AppExchange for Government Salesforce.com is working to... newsfactor.com »

Salesforce.com hopes to cozy up with the government with its latest solution: Government Cloud. The customer relations management cloud computing company rolled out its latest product to help government hasten its move to the so-called social era. As its name suggests, Government Cloud is designed for the unique -- and the social -- needs of government agencies. The customized Software-as-a-Service product will offer dedicated, multi-tenant instances of Salesforce.com's cloud infrastructure. That approach paves the way for U.S. federal, state, and local agencies to deploy the latest social and mobile technologies in compliance with Federal Information Security Management Act requirements. "The bureaucracy of legacy government IT is preventing agencies from embracing innovative technologies that deliver immediate value," said Vivek Kundra, executive vice president of emerging markets at Salesforce.com. "We must end the era where government spends millions of dollars and waits years for IT projects that never work." Welcoming CRM? Salesforce.com is making a bold move with its Government Cloud. Certainly, government agencies are not known for strong customer service. But will governments invest in the technology it takes to meet the demands of customers who are increasingly used to social and mobile customer service? That's what we asked Rob Enderle, principal analyst at the Enderle Group. "The difficulty with government is the lack of funding right now to make changes. Right now, a lot of the agencies are just treading water," Enderle said. "Having said that, probably the only way government agencies can do deployments right now is through some sort of Software-as-a-Service capability. From that perspective, this solution is well timed." As Enderle sees it, a social and mobile CRM solution in the government would drive higher citizen satisfaction rates and could streamline customer service. Still, he said, getting the government to implement CRM would be an amazing accomplishment. AppExchange for Government Salesforce.com is working to... newsfactor.com »

TOKYO (Reuters) - Japan's leading social gaming companies Gree Inc and DeNA Co Ltd said on Wednesday they would gradually phase out games that contain aspects of gambling as they face increased pressure from regulators. Reuters: Internet News »

Myspace, the once-mighty social network ultimately toppled by Facebook, settled a privacy investigation by the Federal Trade Commission and agreed to submit to privacy audits over the next 20 years. The settlement, over charges that Myspace misrepresented its privacy policies to users, is similar to deals the FTC struck previously with Facebook Inc. and Google Inc. The FTC said Tuesday that despite telling users it would not share personally identifiable information with others, Myspace gave advertisers users' "Friend ID" numbers. That allowed advertisers to find users' publicly available personal information, often including full names, and could even lead advertisers to discover users' web-browsing activity. In the settlement, Myspace agreed not to misrepresent its privacy policies. It also agreed to implement a comprehensive privacy program and to submit to regular, independent privacy assessments for two decades. Myspace, launched in 2003, was a popular Internet destination for years. But the social network was beaten by Facebook. News Corp., which had bought Myspace for $580 million in 2005, sold it to Specific Media last year for $35 million. Specific Media, based in Irvine, California, is an online ad network operator. In a statement, Specific Media said it settled to "put any questions regarding Myspace's pre-acquisition advertising practices behind us." It said it had conducted a thorough review of Myspace's advertising practices and privacy safeguards following the acquisition and had "successfully improved upon Myspace's historical practices, bringing the social media platform to the forefront of industry best practice for ad delivery." In March 2011, the FTC settled with Google over charges that it deceived users and violated its own privacy policy when it launched a social-networking service called Buzz. The settlement requires Google to obtain user consent before sharing consumer information with third parties if it alters a service to use the data in a way that would violate its existing... newsfactor.com »

As it moves to better define its mobile strategy, Facebook is launching an app store. Dubbed the App Center, the idea is to give developers more ways to grow their app momentum while making it more convenient for consumers to find their favorite apps and discover new ones. Within weeks, Facebook users will be able to access the App Center on the Web and on iOS and Android Facebook apps. All listed apps come with a detail page so consumers can see what makes it worth downloading. "Success through the App Center is tied to the quality of an app," wrote Facebook developer Aaron Brady in the company's Developer Blog. "We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Center. To help you monitor user feedback, we are also introducing a new app ratings metric in Insights to report how users rate your app over time." Facebook's Strategic Timing We caught up with Jake Wengroff, global director of Social Media Strategy and Research at Frost & Sullivan, to get his take on Facebook's latest move. He told us the App Center launch couldn't come at a better time: the social networking giant has been struggling to present a story to investors for its coming initial public offering that it 'gets' mobile, or that it has a mobile monetization strategy. "In Facebook's S-1 documents, the company listed mobile as a major risk factor, as Ads and Sponsored Stories currently do not render in the mobile versions of the social network," Wengroff said. "Facebook estimates that about half of its 900-million member audience currently access the platform on a mobile device, and the company cannot continue its growth trajectory without a clear mobile revenue strategy." Of course, Wengroff noted, Facebook's new App Center is not... newsfactor.com »

Moms are 61 percent more likely to visit social pin-board site Pinterest, 38 percent more likely to become a fan or follow a brand online, and 27 percent more likely to visit Blogger than the average American. So says a new report from Nielsen. "Moms are at the center of their family's offline life, so it's little surprise that they're also at the center of many of the biggest trends online as well," Nielsen wrote in its report. "Whether to look up the latest product reviews or to connect with friends, families and even brands through social networks, American moms are particularly active and influential online." Pinterest Reigns American moms are clearly showing favorites when it comes to family and lifestyle sites. In a ranking of the top five sites in this category, 4.9 million moms choose Pinterest, 4.8 million choose Disney Online, 4.4 million go to iVillage Network, 4.2 million opt for WebMD, and 3.8 million go to Everyday Health. What about the top five social networks and blogs for moms? No big surprises here, but Nielsen did quantify it. More than 72 percent of moms in Nielsen's survey rank Facebook first (27.9 million). Three out of four American moms visited Facebook in March 2012. Facebook is followed by 24.3 percent who listed Blogger. Twitter, WordPress and Tumblr round out the top-five list. About one in three bloggers are moms and 52 percent of those bloggers are parents with kids under 18 in the household. Another 50 percent of moms actively participate in social-media access platforms via social-media devices. That compares with 37 percent of the overall general population. Implications for Advertisers "Moms who blog are more than twice as likely to follow brands and celebrities compared to the online average," Nielsen reported. "To help save time and money, many moms shop online; moms are 35... newsfactor.com »

Nokia is struggling on many fronts, but the company is performing well in emerging markets -- and it's looking to boost its chances with two new mobile phones that play on its strategy to connect the next billion consumers. The Nokia 110 and Nokia 112 aim to attract young, urban consumers who want to experience a fast, affordable online experience. Both devices incorporate social-media aspects, like Facebook and Twitter integration. And a Nokia browser promises to consume up to 90 percent less data by compressing Web sites in the cloud. "Today's mobile phone users want a quick Internet experience that allows them to discover great content and share it with their friends -- but without being held back by high data costs," said Mary T. McDowell, executive vice president of Mobile Phones at Nokia. She's betting consumers will look to the Nokia 110 and 112, which combine browsing, social media, apps, entertainment and long battery life. Casual Gaming Savvy The devices have a 1.8-inch display that Nokia characterizes as "optimized for gaming." In the months ahead, the Nokia 110 and Nokia 112 will bring free EA Games, including favorites like Tetris, Bejeweled, Need for Speed The Run, Monopoly Here & Now, and SimCity Deluxe. The Nokia 112 features a preloaded eBuddy instant messaging service so users can tap into popular chat services from the mobile device. And both phones offer an upgraded camera that lets users customize contacts with photos, or share images via social networks and Bluetooth. The VGA camera promises sharper, clearer pictures with support for up to 32GB of external memory, enough for more than 6,000 songs or 90,000 pictures. Consumers can tune into radio stations and share songs with friends over Bluetooth. And all this with a promised 10 hours of talk time and nearly a month of standby. The Lumia... newsfactor.com »

If you're feeling nostalgic about the days when you drank Pabst Blue Ribbon beer because it was cheap, not trendy, a new online tool from the Social Security Administration will take you on a walk down memory lane. On May 1, Social Security launched a feature on its Web site, www.socialsecurity.gov, that allows workers to view an online version of their Social Security earnings and benefits statements. The program also allows you to estimate your retirement, disability and survivors benefits. You can use this tool to show your kids how little you made when you started working (after you've reminded them that you walked 5 miles to get to school, without an iPod or cellphone). But more important, it can help you receive all of the benefits you're due, and make smart decisions about when to claim them. Social Security used to mail workers an annual earnings statement, but suspended those mailings last year to save money. Starting in February, Social Security resumed mailing paper statements to workers 60 and older who aren't already receiving benefits. Later this year, it will mail paper statements to workers in the year they turn 25. Before you can review your online earnings statement, you must go to www.ssa.gov/mystatement and create an account. The program will ask you a bunch of personal questions for security reasons, so be prepared to give up the name of your first pet and answer some multiple-choice questions about your finances. Social Security contracted with credit bureau Experian to provide information for verification purposes. Once you've established your identity, you can create an account with a user name and password. Social Security recommends reviewing it annually. Here's what you can learn from the online earnings statement: Whether your earnings have been reported correctly. It's a lot of fun to reminisce about the year you earned a... newsfactor.com »

Sales, marketing and customer service departments alike are adopting social applications. But seeing a return on social CRM investment may take a little longer than some hope. According to research and analysis firm Gartner, Inc., only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives by the end of 2012. "For the 50 percent of Fortune 1000 organizations not determining, or even measuring, ROI, ignorance will mean failed projects," said Adam Sarner, research director at Gartner. "Among the companies who will not see a worthwhile return, only 20 percent will even have the data to evaluate where their social strategy is falling short. These organizations will be unable to justify future funding." Looking for Measurable Results Gartner predicts the worldwide market for social CRM software licenses and subscriptions to total $2.1 billion in 2012, up from $850 million in 2011, and that social CRM revenue will represent 10 percent of the overall CRM market. Despite the uptick, Gartner sees the success of social CRM over the next two years depending on how well companies and social CRM technology providers can make these projects more than just social objectives by tying them to clear and measurable business objectives. Three-quarters of new social CRM initiatives that receive funding will have a business case incorporating measurable ROI by the end of 2012, Gartner predicts. "Social data, such as numbers of fan pages and weekly Tweets, is not enough to correlate with the contribution of top business objectives," Sarner said. "ROI, measurable business value and budget justification for social projects are becoming unavoidable topics for many organizations." Differentiating Social CRM Although social CRM was mostly at first a marketing concern, it has trickled down to other areas of the enterprise, from marketing and sales to customer service and support. Social... newsfactor.com »

Facebook shares are officially trading. The social media giant set its initial share price at $38 and offered 421 million shares. That means Facebook could make IPO history with an $18.5 billion offering on a $104 billion valuation. Facebook boasts about 900 million monthly active users. Facebook officially became the top-ranked Web site in the U.S. in March 2010, according to Experian Hitwise. Twenty percent of all Web page views stateside are on Facebook. The stage is set. The shares are trading. But what happens when the dust settles? If Facebook's IPO meets expectations, social media startups could become the investment du jour. But if Facebook doesn't hit on all IPO cylinders -- or if it can't sustain its success in coming quarters, the story could look much different for social networking upstarts. A Profound Impact? We asked Scott Sellers, co-founder and CEO of Azul Systems, which develops runtime platforms for executing Java-based apps, his take on the Facebook IPO. He told us the day you see your company stock symbol moving across the ticker is one you never forget. "Facebook going public will have a profound impact on Silicon Valley and sprout an entire new crop of startups as a result of this newfound capital," Sellers said. "I believe this IPO will create a domino effect of new money flooding into the mobile realm as well as international markets as Facebook's technology becomes more widely accepted and utilized." Can Facebook Remain Authentic? We also looked to Rob Vandenberg, president and CEO of Lingotek, which provides Web-based automated language translation tools, what he thinks about the Facebook IPO phenomenon. He told us Zuckerberg has literally created a 'universal human network' via Facebook. "How can you not like what Zuckerberg has done to revolutionize the way we communicate? Essentially, he invented a platform that brings us... newsfactor.com »

When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media. The 460-restaurant chain used an internal social network that resembles Facebook to teach its managers everything from the recipes to the best, fastest way to make them. Instead of mailing out spiral-bound books, getting feedback during executives' sporadic store visits and taking six months to act on advice from the trenches, the network's freewheeling discussion and video produced results in days. Red Robin is already kitchen-testing recipe tweaks based on customer feedback -- and the four new sandwiches just hit the table April 30. Facebook's initial public offering Friday -- the largest by a technology company -- is a watershed moment for the consumer side of the Web, but social networking's real economic impact might be ahead as companies learn how to harness "social business" tools. Beyond advertising on Facebook or Twitter, companies are using social networks to build teams that solve problems faster, share information better among their employees and partners, bring customer ideas for new product designs to market earlier, and redesign all kinds of corporate software in Facebook's easy-to-learn style. "At a very basic level, Facebook is the most popular application ever, with a billion people who know how to use it," said Marc Benioff, chief executive of salesforce.com, whose Chatter social-networking tools are used by 150,000 companies. "The ability to access information is much better because it's easier to get to it." After a slow start, Big Business is embracing social media in a big way. Forrester Research says the sales of software to run corporate social networks will grow 61% a year and be a $6.4 billion business by 2016. Two-thirds of big companies surveyed now use Web 2.0 tools such as social networks... newsfactor.com »