Темы
Разделы
Интересы
Top 20
 |
| 151 | Yahoo plans to double its Olympics presence this summer, aiming to be the top Web site for the fourth straight Games.
Yahoo is sending 25 people from around the world to cover the Summer Games in London -- about "twice as big" as it had in the Winter Games -- including U.S. gold medal winners Shannon Miller and Dan O'Brien and many of its sports columnists and reporters. It also plans to cover the games in dozens of languages.
The move is an effort to outshine competitors. Despite not paying for exclusive rights to cover the games, Yahoo says it has been the No. 1 global destination for Olympics coverage for the past three games.
In February 2010, Yahoo Sports had 32 million unique visitors and 254 million page views for the Vancouver Games, it says. Second-place NBC, which paid for exclusive U.S. broadcast rights to cover, had 19 million visitors and 251 million page views.
NBC, a unit of Comcast Corp. that has agreed to pay $4.4 billion for the U.S. rights to carry the Games through 2020, lost $200 million on the Winter Olympics. By contrast, Yahoo's Olympics coverage is profitable, says Ross Levinsohn, Yahoo's head of global media.
"These games will be the biggest revenue driver we've ever had for an event by a long shot," he says.
The Summer Games will represent a test of Levinsohn's broadened role of overseeing Yahoo's global media efforts. Previously, he oversaw media for the Americas.
The event also represents Yahoo's bigger push into video. Levinsohn said the site will have five times the video coverage of the previous games. Proctor & Gamble Co. is a key sponsor for various projects, including one that features the mothers of Olympians. newsfactor.com » | | 152 |  TOKYO (Reuters) - Japan's leading social gaming companies Gree Inc and DeNA Co Ltd said on Wednesday they would gradually phase out games that contain aspects of gambling as they face increased pressure from regulators.
Reuters: Internet News » | | 153 | Two much-anticipated games, Max Payne 3 and Diablo III, [could] bring respite from a five-month slump in video game retail sales.
The arrival of the third-person action game and the PC-based fantasy role-playing game will be welcomed by game fans and retailers, because the release schedule of potential hits so far in 2012 has been underwhelming.
Another sign of slumping sales: Retailer GameStop reported last week that first-quarter sales fell 12.5% on a drop in store traffic due to fewer blockbuster titles.
Overall April retail sales were $630.4 million, down 32% from $930.9 million in April 2011, reports market tracker the NPD Group.
"When we see compelling content come into the market, the games are still selling as well as ever," says NPD analyst Anita Frazier. "We just saw a lot less this April as compared to last."
Other factors in the slump: growth in sales of downloadable games and add-on content, as well as a casual gamer shift to mobile and Web games. Some developers have turned design efforts to the next generation of video game consoles, even though only Nintendo's Wii U has been announced, says Geoff Keighley, host of Spike network's GameTrailers TV.
"Really, the only big game this year," he says, "has been Mass Effect 3," BioWare's science-fiction role-playing game, which has sold about 4 million copies in two months.
With Max Payne 3 ($60, for PlayStation 3, Xbox 360 and Windows PCs, ages 17 and older), developer Rockstar Games (Grand Theft Auto) revived the police detective from two popular computer games out in 2001 and 2003. The success of the new game, coming to PlayStation 3, Xbox 360 and Windows PCs, "is critical for the video game market, not just for Rockstar," says EEDAR analyst Jesse Divnich.
Since the impact of mobile games on interest in premium-price console games is hard to quantify,... newsfactor.com » | | 154 | NEW YORK (Reuters) - Nearly two decades since the start of online dating, the match-making sites that launched millions of relationships are spicing things up with online games and going high tech and offline to produce more happy ever afters.
Reuters: Internet News » |
|
| |
|