Темы
Разделы
Интересы
Top 20
 |
| 61 |  SAN FRANCISCO (Reuters) - Marin Software, a startup that publishes applications used to manage online advertising campaigns, has raised $30 million in a new investment round led by Singaporean sovereign wealth fund Temasek Holdings.
Reuters: Internet News » | | 62 | Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
Twitter is unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives.
Before Twitter opens the system to all comers later this year, the self-service approach announced Thursday will only be available to advertisers who accept or use American Express cards
To get the ball rolling, American Express Co. will buy $100 in Twitter ads for each of the first 10,000 qualified businesses in the U.S. that sign up at http://ads.twitter.com/amex. The ads, which Twitter calls "promoted products," will begin appearing within the flow of users' messages in late March.
Flipping the switch on self-service advertising is the latest sign of Twitter's ambition to build a powerful online marketing vehicle in the mold of Internet search leader Google Inc., by far the Web's most profitable company, and online social network Facebook Inc., technology's fastest-rising star.
It marks another stepping stone toward an eventual initial public offering of stock from Twitter, which has attracted more than 100 million users since its creation nearly six years ago.
The timetable for Twitter's IPO remains a mystery, although CEO Dick Costolo said in an interview Thursday that the company's decision won't be influenced by how well Facebook fares in its stock market debut this spring.
"I don't look at what other companies are doing," he said. "We don't think in terms of building this company for a particular IPO date. We are trying to build this company for the long term."
The company, which is based in San Francisco, isn't in desperate need of capital, having raised at least $700 million last year.
Twitter also probably needs a little more time to prove its financial... newsfactor.com » | | 63 | From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.
This week, the company will launch another such campaign: "Smoked by Windows Phone," a series of online ads challenging those who use iPhones, Android phones or other mobile devices to beat the speed of a Windows Phone in doing a browser search, sharing with their social network or shooting and posting a photo.
The 12 different digital ads featuring the challenge will run on tech sites as well as the Windows Phone Facebook page through the beginning of April.
Also on the Facebook page will be video footage from the original "Smoked by Windows Phone" challenge, which took place at the Consumer Electronics Show in January. There, at the Microsoft booth, CES attendees participated in speed challenges, winning $100 if their smartphone beat the Windows Phone.
The final tally for Windows Phone at the CES challenge: 30 wins, three losses, one tie.
That original challenge and the online campaign launching this week, are examples of a funnier, sharper, more direct and aggressive -- and sometimes snarkier -- approach to marketing for the software giant generally known for more earnest, wholesome ads.
It could even be seen as the scrappy move of an underdog -- which Microsoft is, in search and mobile, if such a thing could be said of a company that logged nearly $70 billion in revenue and $23 billion in profit in the past fiscal year.
"Over the last year, one of the things that we've actually done is say: 'We're not going to sit on the sidelines when our competitors do things that we disagree with,' " said Frank Shaw, corporate vice president of corporate communications at Microsoft. "We're going to make sure that we... newsfactor.com » | | 64 | Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family.
Facebook unveiled new advertising opportunities Wednesday to help the world's biggest brands spread their messages on the world's largest online social network.
Brands you've endorsed by hitting the "like" button will now be able to push deals and other updates right into the news feeds that show your friends' updates, photos and links. These marketing messages could also show up if one of your friends has interacted with a brand, such as by liking it or commenting on a photo.
The new approach also means that advertisers will be able to reach users on mobile devices for the first time, giving Facebook a new and lucrative source of revenue.
The changes come ahead of Facebook's initial public offering of stock, expected this spring. The IPO could value the company at as much as $100 billion. That means Facebook has to prove it can bring in real advertising revenue from Target, Procter & Gamble and other massive brands.
"Facebook is making serious money from ads right now, but they are not making serious money from major brand advertisers. That's where the ad money is," said Rebecca Lieb, an analyst with the Altimeter Group. "They currently have rather low-rent, shoddy ads on Facebook."
That could change as Facebook starts integrating brands' messages into the news feeds of its 845 million users as part of a long-term vision of moving from ads to stories about brands.
Facebook made the announcement at the American Museum of Natural History in New York in a rare East Coast appearance for a Silicon Valley company that is now seriously courting Madison Avenue.
Rather than bombarding people with flashy ads, Facebook is urging companies to integrate themselves into what people are... newsfactor.com » | | 65 | You don't need to have aced all your tests at school to know that there's a lot of money to be had if you use Facebook to market your products correctly. The money's there, and if you're not getting it then somebody else is doing it. All you need is the right help and assistance to reach out to your target audience, and hitting everybody where it counts. Read more Learn more about GraphScience.com in Dataopedia.com Find out how much GraphScience.com is worth with Stimator.com killerstartups.com » | | 66 | HONG KONG (Reuters) - Tencent Holdings Ltd, China's biggest internet company by revenue, plans to step up its expansion in social networking, search and e-commerce to attract more online advertisers as it looks to diversify from its competitive core gaming market.
Reuters: Internet News » | | 67 |  Хабы: Софт Привет!
Вот я удивился, когда зашёл на rutracker!
Читать дальше → habrahabr.ru » | | 68 | An Australian court on Tuesday found Google Inc. guilty of breaching trade law by hosting misleading or deceptive advertisements in a ruling that holds search engines responsible for their advertisers' content.
Three Federal Court judges unanimously overturned a lower court's ruling from September last year that Google was not responsible for advertisers' breaches of Australia's Trade Practices Act.
The appeal court ruled that Google had engaged in misleading or deceptive conduct with four ads that appeared on its Google Australia website. The advertisers used the names of competitors as keywords to trigger their own ads appearing.
The court ruled this was likely to mislead people searching for information about those competitors. Google's "AdWords" system posts small text-only advertisements next to search results based on search keywords selected by the advertisers.
The section of the law that Google breached does not impose a fine. But the court ordered Google to make changes to prevent future breaches and to pay court costs to the Australian Competition and Consumer Commission, which appealed the September ruling.
Google said it was disappointed by the decision and is considering its options, which include a High Court appeal.
"Google AdWords is an ads hosting platform and we believe that advertisers should be responsible for the ads they create on the AdWords platform," Google said in a statement.
ACCC chairman Rod Sims said he had appealed the original ruling because it raised important issues about the role of search engine providers as publishers of paid content.
"This is an important outcome because it makes it clear that Google and other search engine providers which use similar technology to Google will be directly accountable for misleading or deceptive paid search results," Sims said in a statement. newsfactor.com » | | 69 | WASHINGTON (Reuters) - U.S. regulators on Friday proposed a rule that would move television broadcasters' public files to the Internet, making it easier to access information about political spending on TV advertising.
Reuters: Internet News » | | 70 | SAN FRANCISCO (Reuters) - Google Inc's advertising rates will get extra scrutiny as Wall Street ponders whether the proliferation of Internet-connected smartphones helps or hinders the money-making search engine that drives the company's profits.
Reuters: Internet News » | | 71 | DETROIT/SAN FRANCISCO (Reuters) - General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers.
Reuters: Internet News » |
|
| |
|